A Summary of the Main Idea of
Beyond the E-Myth
The Evolution of an Enterprise: From a Company of One to a Company of 1,000
The E-Myth – the Entrepreneurial Myth – states that most people start a business because they like working in the business first and foremost. To grow the business however, they eventually figure out they have to work on the business and not just in the business.To move beyond the E-myth, you have to build an enterprise rather than a business. Most small businesses are little more than self-employment situations for the founder but an enterprise functions smoothly and generates profits even without the founder's hands-on involvement.
The real challenge is not to build a business but to build an enterprise. To achieve that, you have to put four systems in place:To go beyond, learn to think like an entrepreneur.
MICHAEL E. GERBER is an innovator, entrepreneur and small business coach. He is the bestselling author of 29 books including The E-Myth Revisited and Awakening the Entrepreneur Within. In 1995, The Wall Street Journal named The E-Myth as the #1 business book of all time having sold millions of copies in 29 languages and being used as a textbook in 118 universities. He is also the founder of his own training academy which has served more than 100,000 small business clients in 145 countries.