book covers company of one

A One-Page Summary Of

Company of One

Why Staying Small is the Next Big Thing in Business

The Main Idea

Most people believe to have a successful company, you have to keep growing all the time. That's not necessarily the case. Forming a company of one and then deliberately staying that way indefinitely is often more durable, more profitable and more enjoyable than growing a large organization. When you work for yourself and you're not trying to get bigger, you can work at being better instead. As you get better, you can spend more time doing what you personally find to be rich and rewarding. Rather than getting locked into managing employees, you can pursue your passions and spend more time with your family and other interests. That's the ultimate aim of building "A Company of One". The Company of One business model is:

Staying small doesn’t have to be a stepping-stone to something else, or the result of a business failure—rather, it can be an end goal or a smart long-term strategy. The point of being a company of one is to become better in ways that don’t incur the typical setbacks of growth. You can scale up revenue, enjoyment, raving fans, focus, autonomy, and experiences while resisting the urge to blindly scale up employee payroll, expenses, and stress levels. This approach builds both a profit buffer for your company to weather markets and a personal buffer to help you thrive even in times of hardship.
Paul Jarvis

About the Author

Paul Jarvis is a writer and designer. He has run his own company of one for more than two decades and along the way hasworked with professional athletes like Shaquille O'Neal and Steve Nash, corporate giants like Microsoft and Mercedes-Benzand with entrepreneurs like Danielle LaPorte and Marie Forleo. His ideas about growth have been featured in Wired, USA Today, Entrepreneur, Fast Company, Forbes and other publications. Paul Jarvis currently teaches online courses, hostspodcasts and develops software.