book covers five stars

A One-Page Summary Of

Five Stars

The Communication Secrets to Get from Good to Great

The Main Idea

Ideas are the currency of the realm in the twenty-first century knowledge economy but ideas don't sell themselves. Not even cutting edge artificial intelligence can achieve that. To persuade people, you need to learn and apply the ancient art of persuasion – which is the ability to combine words and ideas in order to change hearts and minds.Become skilled at persuasion and make human emotional connections and you can lift the influence of your ideas to "five-stars" status. That is, you can and will stand out and earn the highest possible ratings for your ideas. Even more importantly, you can and will motivate people to act on your ideas.

Entrepreneurs and small business owners, CEOs, and managers are only as valuable as their ideas. As automation replaces much of the work we used to do by hand, your ideas matter more than ever. If you cannot persuade others to back those ideas and if you cannot excite others, motivate, and inspire them, then you’ll never fulfill your destiny. Bridge the skills gap and you’ll shine in the marketplace of ideas. The good news is that standing out through persuasion requires developing empathy with your listeners, a skill that “artificial” intelligence cannot replace. Machines don’t have a heart; storytellers do.
Carmine Gallo
In the twenty-first-century knowledge economy, no machine, no software, no robot can replicate your ideas. But if you cannot sell your ideas persuasively, it doesn’t matter. Mastering the ancient art of persuasion—combining words and ideas to move people to action—is no longer a “soft” skill. It is the fundamental skill to get from good to great in the age of ideas.
Carmine Gallo

About the Author

Carmine Gallo is a keynote speaker, communication adviser and the author of several business bestsellers including Talk Like TED,The Presentation Secrets of Steve Jobs and The Storyteller's Secret. He is the founder of his own consulting firm, Gallo Communications Group, which offers communications speech coaching to business leaders. He has worked with brands like Google, Accenture, Intel, Coca-Cola, Allstate and LinkedIn. He is also a contributing author for Forbes.com and Inc.com. Carmine Gallo is a graduate of Northwestern University and the University of California, Los Angeles.