book covers be obsessed or be average

A 5 Minute Overview Of

Be Obsessed or Be Average

About the Author


Grant Cardone is an entrepreneur, speaker, motivator and online sales training expert. He is the founder and CEO of four companies which generate almost $100 million in annual sales revenue. He is also the author of several books including The 10X Rule and Sell or Be Sold. He currently writes articles for Entrepreneur.com, BusinessInsider, WellsFargo, AmexForum and GCTV.com. Grant Cardone is a graduate of Cardone University and McNeese State University

The Main Idea


To achieve anything great, you've got to be completely and unashamedly obsessed with whatever you're doing. Give yourself permission to be obsessed and harness it for good.Being average and playing safe just doesn't cut it today. You really need to be obsessed about chasing your big dreams and refuse to settle for anything less. Only if you do that can you join the ranks of the industry builders, the game changers, the disruptors and the greatest talents in your field.

Obsession is an absolutely critical component of success. It's more important than strategy, timing or competition. Being obsessed is the only way you will ever be able to put your own dent in the universe. Be obsessed.

When you become unapologetically obsessed, as I am, you’ll be at your very best: hyperfocused, persistent beyond understanding, creative to the point of appearing magical, and with an insatiable determination to win that not only attracts great talent but also brings out the best in others. This level of obsession doesn’t mean you are selfish and self-centered; it means that you’re finally operating at the levels you were always meant to and that you can pull others around you up to their full potential and possibilities.
Grant Cardone
Your obsession is the most valuable tool you have to build the life you deserve and dream of.
Grant Cardone

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