A Summary of the Main Idea of
Building a Story Brand
Clarify Your Message So Customers Will Listen
A good way to achieve that is to use the seven-part SB7 framework to build a story brand:Stop wasting your marketing money on trying to convince people how good you are. Instead, clarify your message using the SB7 framework and make customers the heroes of your stories. Do that consistently well and many more people will listen when you speak.