book covers expert secrets

A 5 Minute Overview Of

Expert Secrets

The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

About the Author

Russell Brunson is the owner of Inc., an online marketing consulting firm. He is also co-founder of Click Funnels, a marketing software company. Russell Brunson started his first products online while he was a college student and within a year of graduation had set up his own company and sold more than a million dollars of products and services working from his basement. He now consults with other online companies and marketers helping them make more sales. Russell Brunson is a graduate of Boise State University.

The Main Idea

You will get all you want in life, if you help enough other people get what they want.
Zig Ziglar, author and motivational speaker

What does it take to have a great business career?

If you're like most people, you've probably spent the first part of your career learning and honing your skills until you have become an expert in your field. To grow further from that point, you then have to use your life lessons and career smarts to impact and help others.

The real secret to having a great career (once you've paid your dues and become an expert) is to do three things well:

Successful people get to the stage at which making more money loses its appeal and making a contribution to the world becomes more and more important. In the long run, what always matters most is how many lives you impact and how many people you can inspire to do better.

The concepts I've laid out here took me over 10 years to discover from dozens of different mentors and a whole lot of trial and error. I wish I'd had something like this when I got started. I hope that instead of feeling overwhelmed, you'll realize this is actually a huge shortcut. Build your culture, create your products, tell your stories, and build your funnels.
Russell Brunson

Convert Your Visitors into Customers

1. Find your message. If you look at history's biggest mass movements, they all follow the same pattern. A charismatic leader or attractive figure comes along who focuses on a bright future and offers their audience a new opportunity to tap into that future. To find your message so you can then build your following, you'll need to so the same. Become crystal clear on who you want to serve, what you want to do and the culture of your future tribe.

2. Build a tribe. The key pure and simple to building a mass movement is to learn how to tell great and memorable stories which build belief in the minds of your tribe members. Instill those beliefs well and people will become far more receptive to the opportunities you offer. When people have confidence what you are telling them works, they will be predisposed to having you influence them more in the future.

3. Change the world. The final step is to get the right people to come into an environment where you can deliver your message and encourage them to either join your tribe or act on your new opportunity. The most effective way to achieve that is to use sales funnels. Funnels fuel your tribe and enhance your impact. Master this and you'll have a constant ongoing stream of people to share your message with.

It's easy to fall into the trap of assuming your message will be so enticing people will join your tribe without any effort on your part to sell them. That's never true. To get your message out there and to build a tribe, you're going to have to learn how to sell.

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