A Summary of the Main Idea of

Expert Secrets

The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice

By Russell Brunson (2017)
You will get all you want in life, if you help enough other people get what they want.
Zig Ziglar, author and motivational speaker
What does it take to have a great business career?

If you're like most people, you've probably spent the first part of your career learning and honing your skills until you have become an expert in your field. To grow further from that point, you then have to use your life lessons and career smarts to impact and help others.

The real secret to having a great career (once you've paid your dues and become an expert) is to do three things well:Successful people get to the stage at which making more money loses its appeal and making a contribution to the world becomes more and more important. In the long run, what always matters most is how many lives you impact and how many people you can inspire to do better.

The concepts I've laid out here took me over 10 years to discover from dozens of different mentors and a whole lot of trial and error. I wish I'd had something like this when I got started. I hope that instead of feeling overwhelmed, you'll realize this is actually a huge shortcut. Build your culture, create your products, tell your stories, and build your funnels.
Russell Brunson
RUSSELL BRUNSON is the owner of DotComSecrets.com Inc., an online marketing consulting firm. He is also co-founder of Click Funnels, a marketing software company. Russell Brunson started his first products online while he was a college student and within a year of graduation had set up his own company and sold more than a million dollars of products and services working from his basement. Russell Brunson is the author of DotCom Secrets and he now consults with other online companies and marketers helping them make more sales. Russell Brunson is a graduate of Boise State University.
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