book covers hacking growth

A 5 Minute Overview Of

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakthrough Success

About the Authors

Sean Ellis is founder and CEO of, a platform used by more than 150,000 marketers, designers and growth engineers. He previously founded and led Qualaroo, an SaaS business which was acquired by Xenon Ventures in 2016 and which served companies like Uber, Starbucks, Spotify and Intuit. Sean Ellis coined the term "growth hacker" in 2010 and has been a leading advocate of digital marketing. He is a graduate of the University of California, Davis.

Morgan Brown is a startup marketing veteran having more than 15 years of hands-on experience working with early-stage companies. In addition to acting as the COO of Inman News, Morgan Brown was Head of Growth at Qualaroo and True Vault and co-founder of Full Stack Marketing, a growth-oriented marketing firm. He is a graduate of the University of California, Santa Barbara where he studied zoology.

The Main Idea

Today's business powerhouses – like Pintrest, LinkedIn, Spotify, Evernote, Facebook and Uber – didn't get to where they are now by merely building a great product and then crossing their fingers and hoping they would catch on. Instead, they used "Growth Hacking" strategies and tactics.The essence of growth hacking is you carry out rapid fire experimentation across multiple marketing channels and in different product development directions to identify the most cost effective ways to grow your business. By doing this, you build marketing right into your products. Growth hacking uses iteration and rapid tempo testing to focus closely on what customers want.

In all, growth hacking is not just a marketing strategy. Rather, growth teams should be using the growth hacker methodology to improve every part of the sales funnel:

  1. To develop better products
  2. To optimize products for intended markets.
  3. 3. To deliver a must-have customer experience.
  4. 4. To activate and engage customers more.
  5. 5. To monetize and generate more revenue.
Growth hacking provides a rigorous methodology for driving the discovery of opportunities through collaboration across functions and at a rapid-fire pace. It insists upon data-driven analysis and experimentation, providing the answer for how companies can systematically tap the power of the wealth of data they have invested so heavily in accumulating.
Sean Ellis and Morgan Brown

Want in-depth 30-minute summaries?

In addition to this 5-minute overview, Summaries.Com has a premium 30-minute summary of this book and 1,000+ more, to help you advance your career and business.

Check Out Premium Plans Today!

Want more 5-minute Snapshots?

To get a new 5-minute business book snapshot each week, sign up for the free plan.

Sign Up for the Free Plan

Social Media Marketing 2 Collection

If you enjoyed this summary, here is a collection of related business book summaries, to help you get ideas and strategies that will give you an edge over your competition.

This course will give you ideas on how to do effective social media marketing.

Buy Social Media Marketing 2 Collection (5 x 30-Min Summaries)
book covers hacking growth
Summary published 6/2017
Hacking Growth

How Today's Fastest-Growing Companies Drive Breakthrough Success

by Sean Ellis and Morgan Brown

book covers jab jab jab right hook
Summary published 12/2013
Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

book covers one million followers
Summary published 8/2019
One Million Followers

How I Built a Massive Social Following in 30 Days

by Brendan Kane

book covers crushing it
Summary published 4/2018
Crushing It!

How Great Entrepreneurs Build Their Business and Influence -- And How You Can, Too

by Gary Vaynerchuk

book covers dotcom secrets
Summary published 10/2015
Dotcom Secrets

The Underground Playbook for Growing Your Company Online

by Russell Brunson

Buy Social Media Marketing 2 Collection (5 x 30-Min Summaries)